The old BFCM (Black Friday Cyber Monday) playbook is officially dead.

Data from the first half of 2025 tells the story:

• Ad spend is up 27.24%

• Conversion value only grew 20.22%

• Customer acquisition costs rose 11.7%

• And new customer revenue? Down from 57% → 52%

Translation: growth is harder, margins are tighter, and last-minute scrambles won’t cut it this year.

That’s why Triple Whale created the Ultimate BFCM 2025 Prep Guide — a comprehensive, data-driven playbook to help ecommerce brands win the most important weekend of the year.

Inside, you’ll find:

• Insights from 10,000+ ad accounts showing what’s changed

• Platform-specific strategies: Meta’s surprising growth, Google’s efficiency challenges, TikTok’s emerging edge

• A 90-day preparation timeline with specific actions leading up to peak season

• Industry benchmarks from $2.02B in holiday 2024 revenue

• AI-powered workflows that help teams analyze, optimize, and execute faster

• Expert insights from leading agencies + tech partners

If BFCM is e-commerce’s Super Bowl, this is your new playbook.

Download the free BFCM 2025 Prep Guide here